| Industry | social media software |
|---|---|
| Founded | 2008 |
| Headquarters | Jericho, NY, United States |
| Website | http://www.generalsentiment.com |
General Sentiment, Inc. is a Long Island-based social media and news media analytics company.[1] The company uses patented text analytics software to analyze content from over 45 million sources including blogs, forums, Twitter, Facebook, Television Broadcasting, and radio broadcasting.[2] It is designed to analyze social conversations, themes, news articles, key influencers, marketing campaigns, and un-aided brand awareness. Its core system includes a natural language engine to analyze text and entity management to track entities. Its front end consists of depository servers and a user interface to deliver media dashboards and brand measurement. It is a software-as-a-service (SaaS)-based solution delivered via the Amazon Cloud. In December 2010, an official Google blog implied that the search engine owned General Sentiment’s sentiment analysis.[3] Unique to General Sentiment is a patented ad-value-equivelancy metric called Media Value that places a dollar value on the media buzz about a specified topic.[4] The technology performs auto-entity extraction to automatically identify and track entities. General Sentiment is currently tracking more than one billion entities and has some historical data dating back to 2004.
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The company was co-founded in 2008 by Dr. Steven Skiena, a Phd. in computer science, and Mark Fasciano, who also founded FatWire.[5] The underlying technology platform, a natural language processing (NLP) and Sentiment analysis system called "Lydia" was developed by Dr. Steven Skiena over 6 years at Stony Brook University in New York.[6] It uses Apache Hadoop to process large quantities of data. General Sentiment’s software accurately predicted the winner of the American Idol Finale in 2011.[7]
General Sentiment offers a variety of products.
Services within the Dashboard include access to Volume tracking and Sentiment scores, Media Value data, common Associations and Top Sources. The Media Measurement dashboard that provides a contextual view of a brand within its industry.
General Sentiment also offers a custom reporting service, which includes access to the Dashboard as well as periodic reports prepared by General Sentiment’s research analysts. The General Sentiment Custom Media Value Report (MVR) provides insights by measuring the purchase equivalent value of a brand's exposure, as determined by sentiment, frequency, and exposure of news mentions and social dialogue. It combines this data with website traffic and online news readership figures, the MVR then determines the purchase equivalent dollar value of brand exposure across the Internet.[8]
General Sentiment has syndicated industry reports. They produce the Television Audience Evaluation Report (TVAER) series in partnership with Q Score.[1] Each quarter, the company releases the Top Global Brands Report.[9] They have also found the banks that generate the most online buzz in the quarterly Retail Banking Report.[10] Along with these quarterly offerings, the company also releases a Fast Food and Casual Dining Report.[11] Additionally, they rank the top Hollywood actors and actors as they stand in social media.[12]
The General Sentiment Application Programming Interface (API) allows access to the media measurement indicators that General Sentiment uses for analysis.